With the intense competition online, digital marketers need to step up their game if they want their businesses or clients to stay relevant. One way to do so is to generate leads through digital marketing. Lead generation is an important activity for every business. It’s cost-efficient and highly effective. In fact, one study indicates that […]
Competitive analysis is something that’s often the farthest in the minds of small merchants. In fact, many of them don’t even have an idea what it is. In a nutshell, it’s having knowledge of the firm’s business strategy and how it matches up to the competition. For small businesses, creating a competitive analysis need not […]
Canadian e-commerce giant Shopify has announced that it is launching a mobile app designed to enable its customers to grow their businesses even if they are away from a computer. Shopify Ping is a free app that allows users to manage their tasks on their mobile devices, in the process saving more time as they […]
You’ve been wondering why your Facebook marketing campaign has been a dud so far. In your mind, you’ve done everything to ensure the success of your campaign. You’ve written an attractive copy, researched your market well, and set up a great campaign structure. But the Facebook ad has not yielded desired results. You ask: why? […]
Many business owners, especially the novice ones, are clueless on their company’s marketing message. Some mistake it for their slogan. Others use their company’s history, list of awards, and other distinctions. But what exactly is a marketing message? In a nutshell, it tells a firm’s target market how it can solve their problems. It should […]
With more than 2 billion active users, Facebook is the undisputed king of social media. It is not surprising why millions of businesses have used it to reach out to their target markets. If your business looks to do so, here are some of the Facebook marketing tips you should remember: Facebook Marketing Tip 1: […]
The Internet has not only made it easier for us to gain knowledge but also for many people to earn. Online entrepreneurs are mushrooming thanks to the thriving e-commerce industry. But what if you want to start an online business without quitting your day job? Yes, you can still earn on the side by starting […]
For years, email marketing had been lowly regarded among marketers. It has been associated with many negative conceptions such as unsightly, unhelpful, and unsolicited. But don’t look now as the rapidly changing technology is slowly transforming email marketing. These days, email marketing has become very important to many online marketers. Email marketing is now more […]
Retail customers today have plenty of shopping options, from traditional brick-and-mortar stores to e-commerce websites. With the increasing competition in the retail sector, it has become important for online entrepreneurs to offer personalization. Leading research firm Gartner says that companies that incorporate personalization into their e-commerce marketing can boost their revenues by up to 15%. […]
E-commerce merchandising is the practice of displaying products online with the objective of increasing the sales of a firm. Many of the biggest companies in the world such as Amazon and Apple have relied on online merchandising to improve their sales. Small and medium-sized firms can learn a thing or two from these giants to […]